We were tasked with doing a simple print campaign. But we decided to do more. We created making of films, online content, banners and posters. And we auctioned the boards we made for The Wave Project, a surf charity based in Devon and Cornwall. Not bad going.
Let us introduce Sir Weanston, a leader of little ones. He is here to talk about the trials and tribulations of the weaning process, and to convince the whole world that it simply must be: VEG FOR VICTORY!
Veg for Victory - Start Weaning With Veg!
Veg for Victory - Never Give Up!
Veg for Victory - Variety Is Our Ally!
Sometimes young women feel awkward asking for guys to wear a condom. They feel it can kill the moment and make them look like a prude. We discovered something completely different.
Durex - When It's On It's On
As well as our hero spot we created a range of films that challenged preconceptions about STIs, pregnancy and other sexual related topics.
For MicroLoan Foundation the team, re-invented old charity boxes, by transforming real money into digital money, rewarding the donor with an animated experience of how the donation will help change the lives of women in Africa.
MicroLoan Foundation - Never Ending Charity Box
For Legoland Minibreaks we CD'd a poster campaign that took the Lego world and into the real world. Using real Lego bricks the team built scaled down models of standard UK poster sizes. They even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK. With only a couple of boxes of lego we reached over 500,000 people.
How do you get teenagers to Thorpe Park Fright Night? Easy, scare the hell out of them.