We relaunched The National Lottery, taking it away from the worn out out tropes of super-yachts and bling. Bringing it closer to home, and back to that feeling of winning.
We did this on TV, online and across national print and poster.
We announced Durex had discovered something amazing for your smartphone. Something that could actually give you an orgasm. These couples were the first to discover what it was.
It was the most viewed in the world ad 3 weeks in a row and got 75 million views.
A cinema and online spot for a...for a...well, you better just watch it. And if you're thinking of buying one, there's an educational video to tell you how to put one on.