For Legoland Minibreaks we made a poster campaign that took the Lego world and into the real world. Using real Lego bricks the team built scaled down models of standard UK poster sizes. They even created digital sites.
Each billboard carried a bold, simple message.
We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.
With only a couple of boxes of lego we reached over 500,000 people.